Startups

Build a Growth Machine Like Andy Johns

Build a Growth Machine Like Andy Johns

FACEBOOK → TWITTER → QUORA → WEALTHFRONT

Andy Johns has had the good sense to hop on, not one, but FOUR rocket ships. He’s been a key member of the early growth teams at Facebook, Twitter, and Quora and is now the Director of Growth and Revenue at Wealthfront. He may know a thing or two about hypergrowth.

That’s why I’ve devoured everything I could find about his approach to growing startups. Here, I’ve done my best to distill his perspectives on growth into eight actionable takeaways for the aspiring growth marketer.

5 Phases of the Startup Lifecycle: Morgan Brown on What it Takes to Grow a Startup

5 Phases of the Startup Lifecycle: Morgan Brown on What it Takes to Grow a Startup

The best growth leaders know how to adjust their focus depending on what their startup needs at any given phase in its trajectory.

I had the chance to interview Morgan Brown, one of growth’s OG’s. He has served as the Head of Growth at Qualaroo, GrowthHackers.com, and a number of other high growth startups. I found out that Morgan isn’t only a total badass when it comes to strategizing and executing growth plans, he’s also incredibly articulate when explaining the processes and frameworks that underlie his approach.  

In the interview, I dug into the question of what growth looks like at different stages in a start up’s life cycle. So put your big girl growth marketing pants on and let me walk you through Morgan’s take on the key stages, and related inflection points, in a startup’s growth trajectory.